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Wednesday, March 25, 2009

Selling Tata Nano to US

Apparantly Tata plans to sell Nano in US by 2011/12.

Fundamentally I think it makes sense in car-oriented US cities now wanting cheaper transport solutions. This is the kind of consumer behaviour shift that we can expect in the coming years. Typically, such changes take decades - but economic hardship can hyper-accelerate them. US consumer will be seen cutting cost and looking for cheaper solutions.